UW Initiative to End Alzheimer’s drops the puck on fundraising campaign with Badgers hockey teams, iHeart Media

UW-Madison mascot Bucky Badger skates on the ice before the Wisconsin Badgers take on the Syracuse Orange during a NCAA women’s hockey quarterfinal championship game at the LaBahn Arena at the University of Wisconsin-Madison on March 16, 2019. Wisconsin won, 4-0, and advances to the NCAA Frozen Four in Connecticut. (Photo by Jeff Miller / UW-Madison)

MADISON, Wis. – Goals scored by the Wisconsin men’s and women’s hockey teams this year will not only help them win more games, but will also help raise money to support important Alzheimer’s research and treatment at the University of Wisconsin.

For every goal scored this season by the Wisconsin men’s and women’s hockey teams, select iHeartRadio sponsors will pledge $10 to the UW Initiative to End Alzheimer’s, which is the fundraising branch of Wisconsin Alzheimer’s Disease Research Center and the Wisconsin Alzheimer’s Institute at the University of Wisconsin School of Medicine and Public Health.

Donate to UW Goals for Alzheimer’s: Every Goal Finds a Cure